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Google censored search app in China costs and benefits

The Intercept: Google plans censored search engine in China However, overall market size is not the only metric that matters, and some experts believe that even if Google did successfully launch a search app in China, it would be too little too late. In the monopolistic Chinese search market, Google would likely have a terribly hard time gaining users unless its product was dramatically better than the competition. In 2009, before Google retreated from China, local search giant Baidu was trouncing it with 76 percent market share, according to the firm iResearch . Microsoft-owned Bing has had a censored search product in China for years, but it too has failed to gain traction. Baidu still has 73.8 percent market share in China, according to Statista . "Google got its butt kicked by Baidu once," says Shawn Rein, managing director at the China Market Research Group . "When we interviewed consumers at the time, 90 percent of them said that they used Baidu for Chinese language search, and only used Google for English search, because the results in Chinese just paled in comparison to Baidu's. In the last decade, Baidu has just gotten better, while Google still doesn't have the trust of knowing the Chinese language." Since news of a potential search relaunch broke, Rein says that the reaction of Chinese internet users has been tepid, due to doubt that a censored Google would be significantly different, much the less better, than a censored Baidu. Google engineers work in the company's office.

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